This Privacy Policy describes how we collect, use, and disclose your Personal Information when you visit or make a purchase from our Site.

Type Of Data Collected

We collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

• We collect your name, billing address, shipping address, payment information, email address, and telephone number. This allows us to fulfill our contract, provide products to you, process your order, arrange shipping, provide you with order confirmations or invoices, and communicate with you regarding your order.

• We also collect your web browser, IP address, time zone, and cookie information. This allows us to accurately load the site for you, therefore, creating a better user experience, and to perform analytics on site usage to further optimise our site.

Using Your Personal Data

We store your personal information in an encrypted database for five years due to HMRC rules which require us to keep records of purchases for at least five years. In order for us to adequately comply, we keep sales/purchase invoices for six years before permanently deleting them. If no further contact with you has been made after six years, all your personal data we hold are permanently destroyed. Your personal information is only ever used by us to fulfill our contract to you;

• Order Processing – This involves fulfilling your order, processing your payment, and shipping your item. We share your shipping information with our trusted suppliers and delivery companies to get items to you as quickly as possible.
• Warranty – We must hold onto your personal information beyond the purchase date to enable us to fulfill our promise under the guaranteed warranty on purchased products.
• New Products – To keep you up to date and informed on new products we stock in quarterly newsletters.

Sharing Personal Information

We share your Personal Information with service providers such as Google to help us provide our services and fulfill our contracts with you, as described above. For example; We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or another lawful request for information we receive, or to otherwise protect our rights.

We pass on your data to our courier company which delivers your order.

We also use your Personal Information to provide you with targeted advertisements or marketing communications of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Cookies

Our website uses different cookies including functional, performance, advertising, and content cookies. Cookies collect information to make your browsing experience better by allowing the website to remember your actions and preferences (such as login, region selection, viewed pages, and purchased products). This means you don’t have to re-enter information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors.

Most browsers automatically accept cookies, but you can choose whether or not to accept them through your browser settings. However, please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as advertising partners, Google AdWords. As we sometimes participate in marketing campaigns, collected information from cookies is used for targeted browser-based advertising.

Your Rights

We do our very best to satisfy all with our cooperation. You can at any point, wish to view the personal information which we hold for you, ask us to correct information that we hold, and ask us to delete held information, however, doing so invalidates our promise to fulfill warranty commitments unless you can present proof of purchase when required. You have the right to influence the way your data is processed, and if you are not satisfied with our response to a complaint of yours, you have the right to lodge that complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [https://www.ico.org.uk/make-a-complaint/].

Changes

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.